The India Power Atlas
Part VI

Media and Narrative

This part measures what the public sees, hears and trusts: television news, newspapers, digital platforms, cinema and streaming, celebrities and influencers, and interpersonal political talk. Each arena is weighted by audience, so that a channel watched by millions counts for more than one watched by thousands.

The domain reads 42.6. Its arenas, with their weights and readings:

050100
5.1 Television News58.2
5.2 Interpersonal Political Communication53.7
5.3 Digital Platforms29.3
5.4 Newspapers and the Elite Press21.7
5.5 Celebrities and Influencers37.6
5.6 Cinema and Streaming56.3
Domain reading42.6
Hindutva-alignedOpposed
  1. 19Television News
  2. 20Interpersonal Political Communication
  3. 21Digital Platforms
  4. 22Newspapers and the Elite Press
  5. 23Celebrities and Influencers
  6. 24Cinema and Streaming